Research Central: Marketing
Marketing
These books, databases, websites and events will help you win customers, increase sales and maximize profits.
Use AtoZ Databases to create targeted customer lists and identify competitors.
Use Business Source Premier to research your industry or competitors. Datamonitor Company Reports and Market Research Reports are available. Considering overseas expansion? Business Source Premier also contains country reports.
Need help from a librarian? Complete the Business Research Request Form with your specific information needs.
Online Resources
AtoZdatabases
Research real estate, holding and investment companies, and business services. Includes national telephone directory for residential and yellow pages with reverse phone searching.Business Source Premier
from EBSCOhostProvides business researchers with highly-refined tools they need in order to conduct sophisticated searches for business content.
JobNow
from BrainfuseJob coaching service and resume builder. LIVE Career Tutors are available every day from 2p.m. to 11p.m.
Online account is required only if you want to save your past test results or sessions.
LinkedIn Learning for Libraries
More than 6,600 courses! Learning paths are step-by-step courses, supported with quizzes, practice, and reminders.Get assistance logging in via the LinkedIn Learning App.
Marketscope Advisor
from CFRAAccess independent investment analysis, market commentary, news, and data with CFRA's essential analytical tools.
Reference Solutions
Build a marketing plan, analyze competitor data, or search for opportunities or research potential business areas.Small Business Reference Center
from EBSCOhostAccess top consumer small business reference books and tools to address many small business topics.
Statista.com
Direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets.Web Links
The official website of the American Marketing Association contains news, best practice, research and information on companies, careers and jobs.
ClickZ
A comprehensive resource of news, information, and advice, focusing on interactive, web and mobile marketing tactics.
Eventective.com
Find the right venue and vendors for your event. View pricing, visit websites, get contact information or submit a direct request for information.
KnowThis.com Marketing Virtual Library
A leading information and resource site for those involved in marketing, market research, advertising, selling, promotion, and other marketing-related areas.
"Marketing For Dummies" Cheat Sheet
From the publishers of the popular For Dummies series of books, this 'Cheat Sheet' contains helpful, succinct advice on general marketing. Other Cheat Sheet topics available on dummies.com include Web Marketing, Mobile Marketing, Local Online Advertising, and many more.
The Research Bunker
Improve your market research skills with tips from this fun and informative blog.
Trade Show News Network
One of the largest event databases on the Internet, containing data on more than 15,000 trade shows, exhibitions, public events and conferences.
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